Scoop & clean ice holes without bending or kneeling

The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water

Larger than life personality

The Fury is a hand crafted  cedar lure that can be effectively casted or trolled

The LC Series is the first high quality plastic square bill crank bait ever made

Abu Garcia Virtual Connected Casting Rods hair Scoop & clean ice holesGet connected with your fishing. The Abu Garcia Virtual rod is the world's first integrated fishing rod to make it easier to digitally log your catches with the simple push of a button. Simply pair the rod with your smartphone via Bluetooth and the Anglr app. When fishing, a simple click of the button in the butt end of the rod records your catch with location, weather, and water data to fully document the catch in your personal and private log book.