keratin-treated

you can trust Loma to keep your hair looking flawless

Create a magnificent shimmer that will leave your hair looking and feeling sublime

proceed with desire styling

*Works on wet

Color Wow Root Cover Up Color:Platinum keratin-treatedColor Wow Root Cover Up seamlessly blends into your hair to instantly hide grays and dark regrowth without peroxide. Its unique water resistant formula provides long lasting coverage that's easy to apply and won't flake off. Achieve beautiful color and effortless styling with Color Wow Root Cover Up. How to use: 1. Apply to dry hair. 2. Load up small end of brush with powder. 3. Use free hand to pull hair flat and taut against head, and press brush