Perfect for ice fishing and camping

the all-new SEDONA ICE COMBO brings enhanced technology and performance to the hardwater angler

The new Fanatic Hoodie has the roots of a traditional hoodie transformed into a stealthy hunting top

Keep your feet off of the ice this winter by attaching the Thermal Floor to your fish trap

This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued

Nichols Lures x Decoy Y-F33F Treble Hook Size:3/0 Perfect for ice fishing andThe Nichols Lure x Decoy Y F33F Treble Hooks feature an ultra smooth Gray Silky Coat Finish for superior hook penetration. An extra fine, super strong wire provides unmatched strength, while its ultra sharp point and micro barbs allow it to penetrate with minimal force, increasing your hook up ratio. Using Smart Eye technology for quick and easy bait changes, tied up to match stock Nichols Spoons using Flashabou Smooth Coating for easy hook