Finer Felt

just like they’ve been doing it for over 60 years

Finished with a low-profile Seager embroidery below the right pocket

made to honor the men and women who fight fires across the nation

'Seager x Coors Banquet' embossed label

Uncle Bill Hemp Snapback Black nvgroup_knits Finer FeltWe were inspired by Ol' Uncle Bill, the mastermind behind many of Coors' top innovations and beer styles. This hat is an ode to him and his legacy built with a hemp blend fabric and a medium profile, medium structure fit that holds its shape. If you want to learn more about Uncle Bill watch Seager Storytime #3 with Uncle Bill's nephew David Coors.